i WilL fIghT
PROJECT
A Giving Campaign for Hillsong East Coast 2018
CLIENT
Hillsong East Coast
Hillsong NYC
New Jersey
Hillsong Boston
Hillsong Connecticut
LOCATION
A yearly giving campaign that united four states around the mission and vision of Hillsong East Coast. This campaign features branding, marketing strategy, environmental activations, set and stage design, event programming and a creative musical feature.
Inspired by a 1912 speech entitled “I’ll Fight,” by William Booth, founder and General of The Salvation Army,” this campaign sought to capture the urgency and vigor Booth expresses to fight for the marginalized and disenfranchised of the world. The tone and design decisions made for the campaign capture this “call” to people — the same call God has for His Church. Art Directed by Dan Brook. Creative Produced by Lauren Brook.
BRIEF
Creative Pastor — Christopher Davenport
Creative Producer — Lauren Brook
Art Director — Dan Brook
Art Director, Lead Graphic Designer — Evan Baum
Production Director — Mike Quattrocchi
Production Manager — Chris Savo
Technical Director — Iqral LaRode and Tom Cirbus
Live Visual Producer — Dan Brook
Set / Production Design — Mike Quattrocchi
Director of Photography — Marco Andre, Mike Quattrocchi
Film Executive Producer — Lauren Brook
Promo Editor — Hillsong LA Film Team
Documentary Editors — Tim Etienne, Mike Quattrocchi
Film Score — Dalton Hays
Photography — Hillsong Photography, Michelle Palafox
CREDITS
CONTENTS
Film
Storytelling
Campaign & Promo
Brand Activation
Stage Design
Print
Opener
Social Campaign
FILM
CAMPAIGN & PROMO
STAGE DESIGN
Designed to tell a multi screen edit of the documentary.
CONVINCED YET?
At The Brook Studio, we can do it all, and if we can’t, we know someone who can. So if you’re ready to start a new project, we would love to chat.