For APOTHEKE’s Spring 2025 Garden Collection, we created a packaging system that blooms from the inside out. Inspired by the idea of bringing the garden indoors—and letting fragrance spill into outdoor spaces—we designed fully custom, wrap-around packaging printed inside and out. Each vessel features hand-drawn oil pastel artwork, unique to its scent, capturing florals and natural elements in a tactile, expressive style. We also art-directed the photo shoot with LA-based photographer Tracy Davis, crafting a visual story that feels lush, light-filled, and deeply rooted in nature.