For APOTHEKE’s Spring 2025 launch, we partnered with the brand to design and develop the visual language for the Petit Collection. Working closely with their CMO, Carly, we introduced one of APOTHEKE’s first solid-color box systems outside special editions. We shifted from the usual white box with a colored label to saturated boxes with white type. We also moved the vessels beyond APOTHEKE’s signature white, specifying high-gloss color exteriors with a softly frosted tone inside, which catches light and gives each candle a refined shine. The result feels fun and pop-forward, built for spring. We art directed the campaign and collaborated with LA-based photographer Tracy Davis to create light-filled images that bring the collection’s color story to life.